Coca-Cola has revamped its ‘Share a Coke’ campaign, boosting its relevance for a new generation of soft drinks fans.
The campaign – which originally launched in 2011, and swapped Coca-Cola’s logos for first names – had returned with “an even greater focus on shareability and customisation”, it said.
It has launched an online customisation platform for shoppers unable to find their own name in store.
Shoppers need simply scan the QR code on a can, using their smartphone. This will redirect them the Share a Coke digital hub, where they can customise their can.
Coca-Cola has also created Share a Coke Memory Maker, a digital platform that allows users to create personalised videos.
The ‘Share a Coke’ global teaser campaign launches today. Dedicated Coca-Cola Original Taste and Zero Sugar packs will hit shelves in the UK on 1 May.
“Our iconic ‘Share a Coke’ campaign is back, celebrating connections and shared moments,” said Rob Yeomans, VP of commercial development at Coca-Cola Europacific Partners GB.
“This time, we’re taking it to the next level with even more personalised experiences, giving consumers the chance to create and share memories with friends, family, or even as a treat for themselves – spreading joy and making everyday moments even more special.”
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