Halewood International is adding more colour to its Red Square premium packaged spirit range to boost its presence on shelf. The eight strong collection has been consolidated and repackaged with new look bottles and labels. Emphasis is being put on the colours of five of the flavours. Cranberry has been renamed Red, Blueberry becomes Blue and Mandarin is Orange. The two latest additions, Wolfberry Ice Black and Loganberry Ice Purple, have already been colour coded. The brand is supported by an £18m budget this year, which includes new TV advertising running over Easter, a poster campaign and sampling activity. {{DRINKS }}