Mars aims to stretch Starburst's appeal to a wider group this month with the launch of two products.
Starburst Smilers are low fat tropical fruit pastilles targeting women aged 18 to 40 (rsps: 50g 27p, 200g 99p).
And Starburst Factor X gum and mallow shapes with a space age theme are aimed at teenagers (rsp 50g 28p, 200g 99p).
Starburst has also introduced a new generic brand icon a mouth symbol formed by four converging juice droplets.
This will appear on every Starburst product so the brand can be recognised across the ever increasing range.
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