Copella is giving away apple trees to consumers as part of its ongoing Plant & Protect campaign to save England's orchards.
Cox's Orange Pippin trees, one of the English apple varieties used in Copella's juice, will be offered to Sainsbury's customers who collect tokens from special 750ml Copella bottles. The promotion will run from 10 August and thousands of free trees will be available, along with planting instructions.
Another Plant & Protect campaign running through Waitrose stores gives shoppers the chance to get a limited-edition Emma Bridgewater mug by collecting codes from promotional Copella bottles.
"These engaging promotions are expected to help us reach 20 million consumers and will be a positive step in our campaign to save the English apple," said PepsiCo UK and Ireland group marketing director Patrick Kalotis.
Cox's Orange Pippin trees, one of the English apple varieties used in Copella's juice, will be offered to Sainsbury's customers who collect tokens from special 750ml Copella bottles. The promotion will run from 10 August and thousands of free trees will be available, along with planting instructions.
Another Plant & Protect campaign running through Waitrose stores gives shoppers the chance to get a limited-edition Emma Bridgewater mug by collecting codes from promotional Copella bottles.
"These engaging promotions are expected to help us reach 20 million consumers and will be a positive step in our campaign to save the English apple," said PepsiCo UK and Ireland group marketing director Patrick Kalotis.
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