Birds Eye Wall's is extending its Cornetto brand into soft ice cream from a dispensing machine. From April onwards, the machines which are adapted so that only Cornetto products can work in them, will be given on loan to 400 outlets in the UK. The machine and the cones are branded Cornetto, The product is likely to be called Cornetto creamy. A Unilever executive said: "The product is to be launched as softer ice cream is coming into vogue. There will be no freeriders on this one." The target market is outlets which already sell wrapped impulse ice creams such as c-stores and garage forecourts. The new product has been trialled on the continent, and target is to reach 20,000 outlets across Europe. {{NEWS }}

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