Mouthwash brand Corsodyl is being expanded with new lines including dental floss and toothbrushes.

The launches are part of a brand refresh that includes new-look mouthwash packaging, new flavour Cool Mint and the relaunch of the Fresh Mint variant - a move that means all SKUs in the range are now alcohol-free.

Brand owner GlaxoSmithKline is also hoping brand loyalty will drive sales of its new Expanding Floss, Gentle Tape and soft and medium toothbrushes, which are rolling out to retailers this month.

“These new products will appeal to existing customers and tap into a new consumer base,” said Corsodyl senior brand manager Philip Warfield, adding that they would driving incremental sales across the floss and brush sectors.

The new products will be supported by a £7.3m marketing push including TV, outdoor, press, in-store promotions and digital displays.

Topics