Costcutter has launched a new value-led promotional campaign as it looks to appeal to more customers on a budget.
The ‘Shop local for everyday value’ campaign kicked off this week and features discounts across leading brands including Walkers, Coca-Cola, Robinsons and PG Tips,
The symbol group is supporting it with print, outdoor and online advertising, as well as digital leaflets and social media support for retailers over a three-week period.
Costcutter said it would continue to intersperse the campaign with other promotional activity throughout the year, given the importance of value to shoppers. It cited new Nielsen research, which found 47% of people had started keeping a closer eye on what they spent on groceries.
“We want to reward our shoppers’ loyalty and celebrate their savvy spending, with great-value deals and market-leading offers,” said Costcutter marketing director Sean Russell.
“I think many will be pleasantly surprised about the breadth and quality of our food range once they are in store and feel they can now do a full shop in their local.
“We also want to thank our retailers for the incredible efforts they made throughout the pandemic and continue to make as we adapt to new ways of working.
“We will do everything we can to help them to convert the new customers, who discovered our stores during the crisis, into loyal, lifelong customers.”
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