Costcutter is set to roll its new Kwiksave fascia out to more retailers following the official opening of the first store last weekend.

The symbol group has resurrected the brand after Kwik Save fell into administration in 2007.

The first store, a 3,000 sq ft site in Little Lever, Bolton, officially opened last weekend following a soft launch in April. Sales have risen by £10,000 a week to about £30,000 since then. The second Kwiksave is due to open in Scotland next month.

Costcutter marketing director Ian Bishop said the soft launch in April had allowed Costcutter to tweak the store, and it was now ready to start marketing the package. “We have trialled the fascia and graphics, and we are now ready to roll it out to the masses,” he said. “It’s a simple and cost-effective way for retailers to get on board and it’s a great fighting brand, so we’ll be talking to members with Tescos nearby.”

The brand had been given a “21st-century makeover”, he added, and although there would be very competitive offers available in Kwiksave stores, the emphasis would be on convenience rather than discounting.

“The launch is a clear signal of our intent to ensure Costcutter Supermarkets Group continues to lead the way,” Bishop said. “Our three-fascia convenience strategy, coupled with the imminent rollout of our Rhythm & Booze off-licence franchise package, ensures we have the very best solutions for retailers.”

The first new Kwiksave store, a former Premier, is owned by Bhavesh Parekh and went through a £60,000 refurbishment.

It now has a ‘wall of value’, with offers including a bread and milk deal offering a £1.39 bottle of milk and a £1.38 loaf of Warburtons bread for £2, and 750g boxes of Kellogg’s cereal for £2.

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