Halewood International has extended its range of canned Crabbie’s Alcoholic Ginger Beers.
Rolling out now in 440ml cans, the brand’s Scottish raspberry and strawberry & lime flavours joins Crabbie’s canned original ginger beer (all rsp: £5.49/four-pack).
Extending the canned format to the flavoured drinks would help broaden appeal to a 25 to 35-year-old audience, said director of innovation Richard Clark.
No comments yet