Reckitt Benckiser has added Naturals Intimate Gel to its Durex portfolio, to tap demand for natural products.
The water-based lubricant has no added fragrance or colour, and contains prebiotics “to help moisturise intimate areas”. The launch came as 73% of consumers were more likely to use a product if it had natural ingredients, said RB.
The “discreet” design was to attract shoppers usually “too embarrassed” to buy pleasure gels (rsp: £9.99/100ml).
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