There is little change in the fascia chart this week, with all but Tesco and Morrisons remaining in the same position. Asda still retains the number one position but Sainsbury has moved a little closer and less than one percentage point separates the two. Activity in Asda is particularly strong in confectionery with both Easter and Mother's Day themes present in store. Asda focuses on price promotions throughout the store. Confectionery tops the category chart moving up from number five last week. As in Asda the Easter theme is becoming more dominant and will assure the category a chart position for some weeks. Price promotions are prevalent in this category in most chains although Morrisons and Tesco have a number of multibuy offers in place. Alcoholic drinks moves to number two in the chart with a wide variety of brands on promotion. There is an increase in the number of promotions on wine, and these are most frequently placed on gondola ends. Floor stacks are also commonly used, generally to highlight promotions on beers or lager. There are three new entries in the category chart, including health and beautywhose success is due in part to the multitude of multibuy promotions in store. Frozen leaps to the top of the own label category chart pushing chilled down to number two. It is all change this week in the brand chart with Cadbury coming out on top followed by Nestlé which have moved from positions six and nine respectively. There are five new entries in the chart, including Carlsberg, Stella Artois and Ferrero Rocher. Coca-Cola, Heinz and Ferrero Rocher have all moved down the chart. The activity on both Carlsberg and Stella Artois is dominated by price promotions and there is good use made of floor stacks to draw attention to the offers. Ferrero Rocher also uses a floor stack this week in Sainsbury. l PromoTrack is produced for The Grocer by Logobrand on a weekly basis to highlight the key promotional activity in the top six multiples. For more details log on to its web site: www.highway42.com/grocer {{GROCER 33 }}

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