Emmi Caffè Latte has launched Emmi Caffè Latte Zero with just two ingredients – coffee and milk.
The new ready-to-drink coffee SKU (rsp: £1.85/230ml) contains no sugars or sweeteners.
Emmi Caffè Latte Zero is made of hand-roasted arabica beans from Guatemala and Honduras, blended with fresh, lactose-free Swiss milk.
The blend of natural ingredients was designed to attract those seeking a healthier and authentic coffee option, at home or on the go, the brand explained.
“We’re really excited to introduce Emmi Caffè Latte Zero to health-conscious coffee lovers,” said Georgia Lightbody, brand manager at Emmi Caffè Latte. “We already offer a number of great-tasting iced coffee drinks with no added sugar or sweeteners, but the launch of Emmi Caffè Latte Zero taps into consumers’ evolving lifestyle preferences for beverages with simpler ingredient lists.”
Swiss dairy company Emmi hopes to meet an expanding market with the RTD chilled coffee category expected to almost double in the next five years, according to the brand, driven in part by expanding appeal among health-conscious individuals.
The brand also cited research that suggests 30% of shoppers said added sugar was the main reason for not purchasing RTD coffee.
“This product, containing premium coffee, fresh milk, and zero else, is poised to meet the needs of consumers seeking to moderate their sugar intake on the go, or as an afternoon pick-me up, without compromising on taste or quality in their coffee choices,” Lightbody added.
The launch will be supported with an integrated ‘Coffee, Milk and Zero Else’ awareness campaign including shopper marketing initiatives, a national sampling tour, event partnerships and digital advertising.
The entire production and filling process runs on 100% renewable energy and the packaging is made from 30% recycled materials.
It will launch into Tesco from 3 March, joining Emmi’s wider RTD coffee range.
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