Encona has launched its first marinades as part of a brand overhaul including updated packaging and new variants.
The three-strong marinades range is being rolled out next week in Moroccan Harissa, Korean BBQ and Jamaican Jerk BBQ (rsp: £1.99/180g jar). It will be joined on shelf by a Peruvian Amarillo sauce (rsp: £1.39/142ml) alongside two new variants for the brand’s ‘squeezy sauces’ portfolio - Mexican Smokey Jalapeño and Thai Mild Sweet Chilli (rsp: £1.99/285ml).
All the NPD features “brighter and bolder” new packaging. The company is supporting the relaunch with radio, press, online and in-store.
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