Fabulous Bakin' Boys flapjacks get even chunkier

The Fabulous Bakin’ Boys has relaunched its chunky flapjacks range in an ‘even chunkier’ format.

Rolling out next week in buttery, chocolate and berry, the weight of each bar has been increased by 3g to 38g, while the rsp will be £1.49.

The bigger format, which debuts a new homemade look for the range, would appeal to “older flapjack fanatics”, said MD Gary Frank. “With so many other snacking products getting smaller, we wanted to add value by making our bars even chunkier.”