Ferrero is bringing Nutella biscuits to the UK.
Nutella B-ready has rolled out in single serve and multipack SKUs, following “tremendous” success in international markets and a UK trial period in select c-stores (rsp: £0.56 - £1.99).
The biscuit features a wafer shell, Nutella filling and puffed wheat crispies cased in an individually wrapped bar, and would offer shoppers “more ‘sweet-snacking’ solutions”, said Ferrero customer development director Levi Boorer.
Its UK trial, which saw it ranged at tills in convenience outlets, had proved “incredibly successful,” he added. “We also found that merchandising the single serve product separately to the multipack drove incremental sales.”
Ferrero is readying a £2.8m push behind the biscuit, which kicks off from September and will include TV, video-on-demand, out of home ads, social and in-store media as well as fresh PoS materials.
It comes as Ferrero has unveiled a spate of NPD for the coming months, including the addition of two new variants to its Golden Gallery range and new seasonal selection boxes for Thorntons.
A new Kinder Chocolate Santa Letter kit containing an envelope, paper, stickers and chocolate bars, with posted letters to be returned via Royal Mail, was also revealed.
New monster-themed packs will roll out across its Choco-bons range for Halloween, backed by a £1.1m TV campaign during October.
Lastly, Ferrero is introducing new flavour-changing Coconut-to-Pineapple Tic Tacs, which will replace its Peach-to-Lemonade flavour come September. Its Cherry-to-Cola Tic Tacs will remain on shelves.
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