Sales of Christmas-themed ales are up 60% at Morrisons compared with last year.

Morrisons said its six-strong festive range had been boosted by the growing interest in real ales across the board. “ale sales are up in general but customers want to treat themselves to something new and different at this time of year,” said a spokesman.

The retailer is selling gift packs of bottled ales and lagers for the first time this year.

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