The British Beer & Pub Association has signed up its first non-alcoholic brewery, Lucky Saint.
The brand, which makes a 0.5% unfiltered lager, said its move “highlights the changing attitudes towards alcohol-free beer within the traditional pub sector”.
Growing the low & no alcohol market was “a win-win for pubs as consumer demand for a greater choice of low & no options is only likely to grow”, said BBPA CEO Emma McClarkin.
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