Flavoured milk brand Shaken Udder has launched its first-ever one-litre carton in Vanillalicious and Chocolush flavours.
The drinks, dubbed the Uber Udder, went into 283 Waitroses plus East of England Co-op and independents last week (rsp: £2.20 to 2.70), and feature a revamped version of the brand’s cow logo and new strapline ‘Discover delicious dairy’. “The Uber Udder size was developed due to our customers continually requesting a larger format that can be shared, consumed at home over a few days, or for those wanting a bit more than 330ml,” said co-founder Jodie Farran.
The launch marks the first in a series of NPD for the brand this year. “It’s an exciting time for us and we can’t wait to see what customers think of Uber Udder,” added Farran.
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