Walkers is to introduce a limited edition range of potato crisps.
The Mediterranean range comprises three flavours - tomato and basil, feta cheese and Greek kebab - and will come in 34g bags.
Available from May 30 until the end of the year, the launch will be supported by in-store merchandising units and a £2.3m TV advertising campaign featuring Gary Lineker.
The Mediterranean range comprises three flavours - tomato and basil, feta cheese and Greek kebab - and will come in 34g bags.
Available from May 30 until the end of the year, the launch will be supported by in-store merchandising units and a £2.3m TV advertising campaign featuring Gary Lineker.
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