Unilever is expanding its line-up of spreads with a new 250g pack of its cholesterol-lowering Flora pro.activ Buttery.

The product is currently available in a 500g tub only, and Unilever said the new format would offer a “viable option to trade up to a cholesterol-lowering product”. The packs (rsp: £2.24) will roll out this month.

Unilever UK senior category manager for spreads Adrian Adams said the company hoped the new pack size would further grow the brand, currently worth £8.7m [SymphonyIRI 18 November 2011].

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