Salad brand Florette has teamed up with gardening influencer and TV presenter Michael Perry.
The partnership will see Perry, also known as Mr Plant Geek, produce exclusive content for the brand alongside sponsorship of The Plant Based Podcast, a series produced by Perry and co-host Ellen Mary.
Florette said it hoped the new alliance would reposition the brand and highlight its farmer-owned credentials and passion for sustainably produced, fresh and tasty salads.
“We know that consumers don’t just buy a product, they buy into brands that share their values,” said Martin Purdy, commercial and marketing director at Florette UK.
“While we successfully communicate the freshness and convenience of our products, credentials such as Florette’s farmer-owned status and sustainable, environmentally conscious farming credentials have not been the focus until now.”
“With [Perry’s] incredible following across The Plant Based Podcast, television and social media, demand for Florette will only increase as shoppers continue to seek out brands with genuine passion and authentic credentials in their field,” added Purdy.
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