Lemsip Max Lemon Flavour Tablets
Launched: August 2010
Lemsip's latest cold and flu remedy allows consumers to choose how they want to take their medicine as a tablet or dissolved in water as a hot drink. A £7m brand-wide multimedia marketing campaign supporting the launch kicks off in September and includes dedicated TV and radio ads for the new product. Lemsip Max Lemon Flavour Tablets come in packs of 12 capsules at an rsp of £3.99
Halls Mentholyptus Ice Cool
Launched: September 2010
Cadbury Halls has set its sights on female shoppers with the launch of this variant (rsp: 64p), which has a mild mint flavour and light turquoise packaging. Halls owner Cadbury says it expects the new variant to drive purchases with consumers who have found other flavours too strong, adding that a marketing campaign will support the complete Halls range from January next year. Sales of the core Halls Mentholyptus brand have risen 11% year-on-year [Nielsen MAT 4 September 2010]
Covonia Double Action Cough Lozenges
Launched: September 2010
This dual-sided lozenge (rsp: £1.59 for a 51g pack) has a brown half that's intended to soothe the throat, and a white half to clear congestion. Covonia launched the product in response to research revealing that consumers wanted more powerful products and were willing to pay more for them. The range comes in two variants Strong Original and Berry Blast which are both gluten-free, non-drowsy and suitable for vegetarians.
Kleenex Balsam Fresh
Launching: Winter 2010
Kleenex already offered Balsam tissues infused with calendula to help soothe the skin. Now it is adding a new menthol version to help ease breathing. Worth £30.8m [Nielsen 52w/e 18 August 2010], the Balsam range is the brand's bestseller and Kleenex is putting marketing support behind it for the first time since its launch in 1996. The new variant is now available in a pocket-pack format and will be available in boxes from January next year.
Focus On Winter Remedies
Launched: August 2010
Lemsip's latest cold and flu remedy allows consumers to choose how they want to take their medicine as a tablet or dissolved in water as a hot drink. A £7m brand-wide multimedia marketing campaign supporting the launch kicks off in September and includes dedicated TV and radio ads for the new product. Lemsip Max Lemon Flavour Tablets come in packs of 12 capsules at an rsp of £3.99
Halls Mentholyptus Ice Cool
Launched: September 2010
Cadbury Halls has set its sights on female shoppers with the launch of this variant (rsp: 64p), which has a mild mint flavour and light turquoise packaging. Halls owner Cadbury says it expects the new variant to drive purchases with consumers who have found other flavours too strong, adding that a marketing campaign will support the complete Halls range from January next year. Sales of the core Halls Mentholyptus brand have risen 11% year-on-year [Nielsen MAT 4 September 2010]
Covonia Double Action Cough Lozenges
Launched: September 2010
This dual-sided lozenge (rsp: £1.59 for a 51g pack) has a brown half that's intended to soothe the throat, and a white half to clear congestion. Covonia launched the product in response to research revealing that consumers wanted more powerful products and were willing to pay more for them. The range comes in two variants Strong Original and Berry Blast which are both gluten-free, non-drowsy and suitable for vegetarians.
Kleenex Balsam Fresh
Launching: Winter 2010
Kleenex already offered Balsam tissues infused with calendula to help soothe the skin. Now it is adding a new menthol version to help ease breathing. Worth £30.8m [Nielsen 52w/e 18 August 2010], the Balsam range is the brand's bestseller and Kleenex is putting marketing support behind it for the first time since its launch in 1996. The new variant is now available in a pocket-pack format and will be available in boxes from January next year.
Focus On Winter Remedies
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