French plant-based pork company La Vie has announced a record new fundraising round of €25m.
This brings the total raised by the company in the last three years to €50m, despite a 36% drop in investments in the food tech sector, the brand said.
The funding round was supported by historical shareholders, new specialised investors including Zintinus and Sparkfood, and through France’s largest crowd equity campaign with over 3,000 investors.
La Vie said it would open a new chapter in its growth and allow the company to continue improving its plant-based pork products and develop new ones.
It is embarking on a new phase of development, accelerating distribution and accessibility in France and the UK.
It will also invest in innovation to expand its product portfolio and ease the adoption of plant-based foods.
La Vie is also investing in awareness and sampling campaigns aimed at strengthening its image and introducing its products to a wider audience.
“This new round of fundraising is more than just financial support; it is a recognition of our ability to break the barriers of plant-based foods and disrupt the food codes of tomorrow,” said CEO and co-founder Nicolas Schweitzer.
“With the backing of our investors, we will continue our mission and keep innovating, without compromising on taste,” he added. “At La Vie, we’ve always focused on pleasure, and today, we are ready to take another step forward by strengthening our presence in our current markets and accelerating the expansion of our range.”
The brand claims it has seen 149% growth in UK retailers over the past 12 months and revenue of €19m in 2024.
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