Fridge Raiders has extended its range of meat snacks into the lunchbox market in a bid to further accelerate strong sales growth.
The 100% chicken breast Fridge Raiders multipacks (£1.79 per 3x35g pack) were a healthier alternative for kids' lunchboxes, said Mattessons. "Mums told us they were buying Fridge Raiders because kids loved it as a lunchbox snack," said senior brand manager Anthony Wilkinson. "This new 35g format is the ideal size for a tasty and healthy kids' snack."
Sales of the brand havegrown 52% to £20m over the past year [Nielsen 52 w/e 11 July].
The 100% chicken breast Fridge Raiders multipacks (£1.79 per 3x35g pack) were a healthier alternative for kids' lunchboxes, said Mattessons. "Mums told us they were buying Fridge Raiders because kids loved it as a lunchbox snack," said senior brand manager Anthony Wilkinson. "This new 35g format is the ideal size for a tasty and healthy kids' snack."
Sales of the brand havegrown 52% to £20m over the past year [Nielsen 52 w/e 11 July].
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