Jacob’s Creek has returned to television for the final leg of its sponsorship of the long-running comedy Friends.
The series, whose final run started this week on Channel 4 and E4, has sported break bumpers promoting the Aussie giant for the last two years.
Jacob’s Creek’s involvement in the tenth series is part of a £4.5m support package for the brand this year.
Two new creatives have been developed for Friends featuring the straplines ‘Unwind with Friends’ and ‘More Australians’, which aims to communicate the brand’s 12-strong range.
The ads also continue the theme of sensible drinking.
Chris Seale, head of marketing for wines at Pernod Ricard UK, said: “We are delighted to have signed up.”
The series, whose final run started this week on Channel 4 and E4, has sported break bumpers promoting the Aussie giant for the last two years.
Jacob’s Creek’s involvement in the tenth series is part of a £4.5m support package for the brand this year.
Two new creatives have been developed for Friends featuring the straplines ‘Unwind with Friends’ and ‘More Australians’, which aims to communicate the brand’s 12-strong range.
The ads also continue the theme of sensible drinking.
Chris Seale, head of marketing for wines at Pernod Ricard UK, said: “We are delighted to have signed up.”
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