The countdown has begun to the announcement of the winners of the sixth Dried Fruit New Products Awards.
The most innovative new products containing dried fruit will be revealed at a ceremony preceding the Dried Fruit Ball, at the Savoy on December 3.
Retailers and manufacturers are being urged to enter the awards, which are open to products launched and available for purchase in the UK between September 2001 and September 2003.
There are five categories: health, convenience, luxury, snacking, and alternative lifestyle. In addition there will be a prize for the best new use of dried vine fruits and an overall winner ­ this accolade was picked up by Sunsweet Dried Fruit Bars in the last awards.
The awards are organised by the National Dried Fruit Trade Association to encourage the development of innovative products containing dried fruit.
Chairman of the judging panel Wilfried Tops said: "We are keen to show dried fruit is not only ideal for traditional applications, such as Christmas and Easter products, but is increasingly used in everything from sauces to savoury meals."
The awards are sponsored by Whitworths, Sun-Maid, Sundora, Community Foods, California Raisins, Sunsweet, Demos Ciclitira, Flagship and Fanpac.
For an entry form call organiser, Golley Slater PR, on 020 8744 2630, e-mail driedfruit@golleyslater.co.uk, or one can be downloaded from www.driedfruit-info.com.
Entry to the awards is free, and the closing date is September 22.

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