Global Brands starts £400,000 push for relaunched Reef

Global Brands - which this week announced it was bringing alcopop Hooch back to market - has relaunched RTD brand Reef.

The company has begun a £400,000 campaign to establish 4% abv Reef as an ideal summer drink and base for cocktails. It has also refreshed the look of the bottles and added a neck label.

“Reef is the only still fruit-flavoured RTD on the market and has the highest fruit juice content,” said marketing director Simon Green.

Global has a licensing agreement with Molson Coors to distribute RTD pioneer Hooch, the 4% abv drink last on shelf in the UK 10 years ago. It will begin rolling out this month.