Wagon Wheels is the latest confectionery brand to go retro with the revival of its 1970s gold packaging.
The classic look will appear on the caramel variant, which is also making a comeback after being delisted in 1998. The limited-edition six-packs will be available until the summer, rsp £1.15.
"Retro foods have fast become a trend and many customers have been regaling us with their childhood memories of Wagon Wheels, so we decided to add a touch of nostalgia to the biscuits aisle," said a brand spokesman.
The classic look will appear on the caramel variant, which is also making a comeback after being delisted in 1998. The limited-edition six-packs will be available until the summer, rsp £1.15.
"Retro foods have fast become a trend and many customers have been regaling us with their childhood memories of Wagon Wheels, so we decided to add a touch of nostalgia to the biscuits aisle," said a brand spokesman.
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