Scotland is to get its first spreadable butter courtesy of Graham's The Family Dairy.
Scottish Spreadable Butter will be produced at Graham's new £1.2m butter facility officially opened this week at the company's Airthrey Kerse farm in Bridge of Allen.
Graham's already produces block butter for the multiples, but this is the first time any Scottish company has offered a spreadable product made using milk produced in Scotland.
The slightly salted spreadable butter will be available in 250g and 500g tubs (rsp: £1.50 and £2.80) and goes into stores in early July.
Listings have been confirmed with Scottish c-store chains David Sands and CJ Lang, and deli chain Peckham's, but Graham's also hopes to get the butter into Scottish Sainsbury's, Tesco, Waitrose and Co-op stores from September.
Initially it will only be targeted at the Scottish market, where it will compete against spreadables from Country Life, Kerrygold, Lurpak and President, all of which are distributed nationwide.
The launch was a proud milestone for Graham's The Family Dairy, said chairman Robert Graham.
"Our latest product innovation, 72 years after my father started the dairy at Aithrey Kerse, also reflects the recognition that many consumers increasingly seek an alternative to traditional butter," he said.
Spreadable butter is the latest NPD from Graham's, which launched into ice cream in March 2009, and introduced the UK's first organic 1% fat milk in February 2010.
The milk is listed in all of Waitrose's Scottish stores and 442 Sainsbury's across the UK.
Graham's reported pre-tax profits of £1.1m on sales of £41.4m for the year to 31 March 2010. It received a £175,000 grant from the Scottish government to develop the new plant.
The total UK market for dairy spreads is worth £216m, up 7.8% year on year [Kantar]. It has a 17.5% share of the yellow fats market.
Scottish Spreadable Butter will be produced at Graham's new £1.2m butter facility officially opened this week at the company's Airthrey Kerse farm in Bridge of Allen.
Graham's already produces block butter for the multiples, but this is the first time any Scottish company has offered a spreadable product made using milk produced in Scotland.
The slightly salted spreadable butter will be available in 250g and 500g tubs (rsp: £1.50 and £2.80) and goes into stores in early July.
Listings have been confirmed with Scottish c-store chains David Sands and CJ Lang, and deli chain Peckham's, but Graham's also hopes to get the butter into Scottish Sainsbury's, Tesco, Waitrose and Co-op stores from September.
Initially it will only be targeted at the Scottish market, where it will compete against spreadables from Country Life, Kerrygold, Lurpak and President, all of which are distributed nationwide.
The launch was a proud milestone for Graham's The Family Dairy, said chairman Robert Graham.
"Our latest product innovation, 72 years after my father started the dairy at Aithrey Kerse, also reflects the recognition that many consumers increasingly seek an alternative to traditional butter," he said.
Spreadable butter is the latest NPD from Graham's, which launched into ice cream in March 2009, and introduced the UK's first organic 1% fat milk in February 2010.
The milk is listed in all of Waitrose's Scottish stores and 442 Sainsbury's across the UK.
Graham's reported pre-tax profits of £1.1m on sales of £41.4m for the year to 31 March 2010. It received a £175,000 grant from the Scottish government to develop the new plant.
The total UK market for dairy spreads is worth £216m, up 7.8% year on year [Kantar]. It has a 17.5% share of the yellow fats market.
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