Greencore has introduced a branded range of chilled pasta sauces, Pacino's, to Sainsbury's and Asda.
Asda has listed the tomato & basil, cheese, and tomato mascarpone variants, while Sainsbury's is carrying just the tomato & basil tub (rsp: £1.69).
Greencore, which makes chilled own-label pasta sauces for several retailers, said it had identified a niche for a low-priced mainstream brand. "The Italian-American name and branding should be a hit with young men," said Greencore sauces marketing head Jane Bicknell.
Asda has listed the tomato & basil, cheese, and tomato mascarpone variants, while Sainsbury's is carrying just the tomato & basil tub (rsp: £1.69).
Greencore, which makes chilled own-label pasta sauces for several retailers, said it had identified a niche for a low-priced mainstream brand. "The Italian-American name and branding should be a hit with young men," said Greencore sauces marketing head Jane Bicknell.
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