Grocer 33: Lamb chops give £6 lead to Morrisons

PRICESURVEY20SEPT08

We all know competition is fierce, but it’s amazing what a lamb chop promo can do for a supermarket’s performance. With Asda’s price on the chops up 62.1%, after a one-week promotion, Morrisons walked away with the prize, with a gap of £6.25 compared with only 26p last week.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW