GrowUp Farms has announced the appointment of fmcg veteran Mike Hedges as its new CEO.
Hedges will take over the leading UK vertical farming business to drive ambitious growth over the coming years.
He brings with him over 20 years of fmcg experience, including previously held CEO or MD roles at Little Moons, Proper Snacks and Tyrrells Crisps.
“I am thrilled to join GrowUp at such a pivotal moment for the business,” said Hedges.
“With a £38m investment recently secured, GrowUp is in a strong position to build on the foundations laid by Marcus [Whately, previous CEO] and the wider team to transform the UK salad category and become the number one salad brand that everyone reaches for on supermarket shelves.”
Hedges was welcomed by chairman Chris Britton, who nodded to his “reputation for results-driven leadership, integrated business development and operational excellence”.
“He has a strong focus on customers and a passion for sustainability and will bring a fresh perspective to our strategy,” said Britton. “Mike has the experience and capability to lead us into the next phase of our journey.”
Former CEO Whately has decided to step down after six years at the helm of the business but, will continue as a shareholder in the company.
“I want to thank Marcus for everything he has done to make GrowUp Farms the company it is today,” said Britton. “Over the past six years, Marcus has led our business to become the first vertical farming brand to sell branded salad in mainstream UK supermarkets.
“This achievement has not only been significant for our growth, but it also brings the UK a step closer to delivering more secure and sustainable food chains.”
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