Welsh wholesaler Harlech Foodservice has inherited a 100-strong customer list from retiring wholesaler Pembrokeshire Foods.
Pembrokeshire Foods approached Harlech to hand over its customers to ease the transition for its foodservice clients across the region.
Family-led Pembrokeshire Foods has served the area for over 30 years, led by Josiah and Steffi George.
The two owners said their “beloved customers will be in very good hands in the future” as they pass on to Harlech.
Harlech MD David Cattrall said the deal with Pembrokeshire was another “staging post” as part of the wholesaler’s £6m expansion plan.
The plan includes a new depot opened last year in Carmarthen, as well as signing new private and education contracts last autumn.
In a letter to customers informing them of their retirement, Pembrokeshire Foods owners said: “To ensure our customers have a supplier who cares about you and your business we have approached Harlech Foodservice, who recently opened a site in Carmarthen, and asked them to provide ongoing service to your business.
“Harlech have a core customer base in the tourism and hospitality sectors which aligns perfectly with that of Pembrokeshire Foods.
“Once again many thanks for supporting us over many years and wishing you every success in the future.”
Harlech MD David Cattrall added: “Steffi and Josiah can be rightly proud of what they have achieved over the past three decades in building up a successful company that’s played a key role in the business community in this part of the world.
“We are grateful to them for placing their trust in Harlech Foodservice to continue to look after their customers and to ‘deliver’ for them in every sense of the word. In the meantime, we wish them both all the very best for their well-deserved retirement.”
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