Harrods launches new ‘experience’ focused e-commerce platform

Harrods has upgraded its e-commerce offer with the launch of a new “experience” focused platform.

The most significant change to the new platform – which has been launched in partnership with B2B enterprise player Scayle – will enable the department store to create and host individual landing pages for the brands it stocks.

Suppliers, which include a number of premium food and drink brands, will now be able to create fully customised pages within Harrods’ main web infrastructure. Crucially, these will be integrated with a single unified backend, linked to a sole order management system and product information management system provided by Scayle.

“Harrods is committed to delivering best-in-class and engaging customer experiences, and this means choosing partners that are equally committed to innovation,” said Caitlin Innes, Harrods chief digital and customer officer.

“We were impressed by Scayle’s ability to enable an intuitive management of multiple categories at a global level, and its commitment to forging a close working partnership,” she added. “We were also pleased to launch the new platform at speed, achieving a successful, seamless migration. We are excited to partner with a commerce platform that allows us to deliver the premium experiences on an increasingly global scale.” 

Harrods had been working to integrate the new system over the past ”seven months”. The next stage of the work will see the new capabilities rolled out to the Harrods app. The “upgraded” app will launch globally in the “coming months”. 

Scayle managing director Tobias Ring said: “Harrods is the world’s most iconic luxury retailer. It is exciting to partner with a retailer that has been at the forefront of the market for so long and knows what it takes to create superior customer experiences.

“As Scayle empowers retailers to build these experiences flexibly while growing their business across multiple channels, categories and countries, it’s a perfect match. We look forward to working with Harrods to provide the best experiences for their customers.”