Heineken celebrates Kronenbourg's taste while Stella focuses on the chalice

Heineken is launching a new campaign next week for Kronenbourg 1664 designed to extol the taste of the lager.

The creative features the strap ‘A Taste Suprême’ and will be advertised nationally outdoor at rail and London Tube commuter sites and digitally in cities, as well as in print.

Advertising will feature phrases such as ‘The tongue never lies’ and ‘Measured in depth not volume’.

Rival Stella Artois this week launched an out-of-home and print campaign focusing on its chalice with the strapline ‘It’s not a glass, It’s a Chalice.’ Brand owner AB InBev will give away half a million chalices this month via an on-pack promotion.