Heineken has completed the acquisition of the beer operations of Fomento Económico Mexicano SAB (Femsa), producer of Sol and Dos Equis beer brands.
The Dutch-based brewer will now issue new shares to give Femsa a 20% stake in Heineken Group.
Heineken already distributes Femsa beers in the US but will assume responsibility for the sales, marketing and distribution of Sol and Dos Equis in the UK from 4 October, taking over from Molson Coors Brewing Company. The final order date from Molson will be 29 September.
Heineken will communicate any changes in arrangements directly to customers to allow preparation and ensure an efficient hand-over.
Read more
Focus On Beer & Cider (10th July)
Heineken waves goodbye to loss-making Waverley (25 June 2010)
Heineken works with indies to grow sales (29 May 2010)
The Dutch-based brewer will now issue new shares to give Femsa a 20% stake in Heineken Group.
Heineken already distributes Femsa beers in the US but will assume responsibility for the sales, marketing and distribution of Sol and Dos Equis in the UK from 4 October, taking over from Molson Coors Brewing Company. The final order date from Molson will be 29 September.
Heineken will communicate any changes in arrangements directly to customers to allow preparation and ensure an efficient hand-over.
Read more
Focus On Beer & Cider (10th July)
Heineken waves goodbye to loss-making Waverley (25 June 2010)
Heineken works with indies to grow sales (29 May 2010)
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