Heinz is launching Big Eat, a new range of snack meals, into the instant pot snacks category. With an rsp of £1.39, Big Eat is Heinz's first venture into this category. The range of five varieties, inspired by modern British cuisine, will be available in stores this month.
Aimed at teenagers, Heinz says the range provides parents with "real food, real fast" and is microwaveable. Big Eat does not need flavour-enhancing additives, has up to 50% less salt and about twice the helping of fibre compared with reconstituted dried noodle meals.
It comes in a ready-to- heat-and-eat pack and varieties available are: Spicy Chicken Tortellini; Tomato & Roasted Vegetable Penne; Creamy Cheese Pasta; Chunky Vegetable & Tomato Hotpot; and Chicken & Vegetable Curry. The launch will be supported by a £2m marketing spend.
To celebrate, Heinz is offering 10 readers the chance to win two cases of Big Eat. To enter, fill out the form on the right.
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