Heinz has unveiled plans to expand the £187m ambient dressings category with the launch of Heinz Deli Mayo, a range of four flavoured mayonnaises with no artificial colours, flavours or preservatives inspired by New York delis.
Four flavours - caramelised onion, roasted garlic, Moroccan-style and sun-dried tomato - have been carefully blended with first-class, creamy Heinz mayonnaise to add excitement to salads, sandwiches and dips. Research from Heinz reveals that mayonnaise lovers are actively looking for products to help them create great-tasting deli-style sandwiches, but flavour innovation in the lucrative mayonnaise market has been limited.
Heinz Deli Mayo will be available in 280ml deli-style glass jars and striking modern packaging. The new range is now available in-store at an rsp of £1.39. To celebrate the launch Heinz is offering 10 readers the chance to win two cases each. Send in the form!
No comments yet