Heinz is aiming to fuel the Queen's Golden Jubilee this summer by bringing out special commemorative packs of Baked Beans. The packs are set to retail at four cans for the price of three and feature a cue from the 1952 label design. An on-pack offer will also give shoppers a single token towards a Jubilee-inspired recipe book titled Celebrating the Best of British'. It contains 50 recipes from celebrity chefs and celebrities including Joanna Lumley, John Cleese and Vic Reeves. The books cost £3.99 with two tokens, with Heinz donating 50p from each sale to the ICAN charity which helps children with speech and learning difficulties. Victoria Gregory, senior brand manager, said: "As a British icon brand, Heinz is keen to support the Golden Jubilee, which is such a significant date in the 2002 calendar." {{P&P }}

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