Heinz is pulling out of pizza manufacturing and ditching its Main Street Bistro frozen ready meal range only a year after its launch because, it says, both areas “failed to meet expectations”.
The closure of the company’s Grimsby pizza plant - which is subject to a 90-day consultation period with workers - means the withdrawal of Heinz’s Pizza Pleasure range as well as a smaller own label business. Its other factories and frozen brands are unaffected.
Pizza Pleasure launched in September 2001 with a £10m support campaign, while Main Street Bistro’s marketing budget topped £7m in the six months following its March 2002 launch.
For further details see this week’s issue of The Grocer.
The closure of the company’s Grimsby pizza plant - which is subject to a 90-day consultation period with workers - means the withdrawal of Heinz’s Pizza Pleasure range as well as a smaller own label business. Its other factories and frozen brands are unaffected.
Pizza Pleasure launched in September 2001 with a £10m support campaign, while Main Street Bistro’s marketing budget topped £7m in the six months following its March 2002 launch.
For further details see this week’s issue of The Grocer.
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