United Biscuits is giving away prizes worth £3m as part of a summer promotion to boost sales of its Hula Hoops brand.
From July 5, consumers of the ring-shaped snack will be able to participate in a text & win promotion on 125 million packs of handypacks, big bags and multipacks.
The promotion, which is set to run for 12 weeks, will be supported by a £750,000 marketing campaign, including radio and poster ads, an interactive website and point-of-sale material.
From July 5, consumers of the ring-shaped snack will be able to participate in a text & win promotion on 125 million packs of handypacks, big bags and multipacks.
The promotion, which is set to run for 12 weeks, will be supported by a £750,000 marketing campaign, including radio and poster ads, an interactive website and point-of-sale material.
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