Fruit snack brand Humzingers has been given a new look designed to highlight its ’wholesome and healthy’ qualities.
The new packaging features a green background, less cartoony graphics and a new logo in a more traditional typeface.
Brand owner Humdinger, which also makes The Fruit Factory range, said the redesign was based on research among parents and aimed to reflect the product’s credentials of no added sugar and no artificial colours or flavours.
The refresh is being supported by a new website, social media, couponing and sampling activity.
“Parents are now more aware of the dangers of too much sugar, which is leading them to be more selective in their kid’s snacking choices,” said brand manager Carl Widdop. “Our Humzingers range offers parents a healthier snacking alternative and with the introduction of the new packaging, the brands identity now reflects its ‘no junk’ nutritional offering.”
Humzingers is listed by Tesco, Sainsbury’s, Asda, Morrisons and Waitrose.
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