Copestick Murray is taking its booming I Heart wine brand into champagne.
It has launched I Heart Champagne Didier Chopin in partnership with the Didier Chopin champagne house (rsp: £23/750ml).
Copestick Murray MD Robin Copestick said he hoped the NPD would “broaden the brand’s ever-increasing customer base”.
It comes on the back of a stellar year for the I Heart brand, which grew supermarket value sales by more than a third (36.7%) to £68.5m as of this spring, climbing eight places up The Grocer’s ranking of Britain’s Biggest Alcohol Brands [Nielsen 52 w/e 21 April 2018].
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