The harsh winter has prompted Vaseline to revamp its Intensive Rescue range.

The more "therapeutic" appearance better communicated the benefits of each product, said Unilever. A spokesman claimed that the 5.5% sales increase to £71.7m recorded by the dry skin market last year was a result of the colder and longer winters of the past two years.

Vaseline Intensive Rescue Repair & Protect Lotion, which claims to provide 24 hours moisture, has also been added to the line-up (rsp: £4.99).