Jack Daniel’s is rolling out its first winter limited-edition drink - a spiced punch designed to be served warm.

Winter Jack Tennessee Apple Whiskey Punch is a 15% abv blend of Jack Daniel’s Old No7 with apple, cinnamon and cloves (rsp: £15).

It has been designed to attract light and non-whiskey drinkers as well as Jack Daniel’s fans, and brand owner Bacardi-Brown Forman is hoping it will tap into the same interest in flavoured drinks that has driven sales of the Jack Daniel’s Tennessee Honey variant launched last summer.

The Jack Daniel’s brand is being supported with a through-the-line campaign that includes a new TV spot breaking on 19 November.

Topics