JJ Food Service

The wholesaler and foodservice said it expects it will take time for the quality and price of eco-friendly packaging to match its plastic counterpart

National wholesaler JJ Foodservice has tripled sales of its eco-packaging range, which includes biodegradable and compostable products for restaurants and takeaways.

The natural and renewable packaging range, which launched last year, includes compostable drink cups, straws and food waste liners, and compostable and biodegradable cutlery and boxes. To boost visibility, the bio-packaging range has been given its own dedicated category on the JJ website.

“This is a great way to highlight the products and make it easy for our customers to choose environmentally-friendly options when they shop with us,” said JJ Foodservice COO Mushtaque Ahmed. “There is a great appetite from consumers to use less plastics and more sustainable alternatives. We are supporting our customers to respond.”

The wholesaler and foodservice said it expects it will take time for the quality and price of eco-friendly packaging to match its plastic counterpart. However, with research suggesting consumers are willing to pay more for ‘greener’ packaging, JJ’s is supporting its customers to respond to this shift in consumer demand.

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