Go Bites, the energy balls from sports nutritionist Kate Percy’s Go Faster Food, has added a lineup of fruit-based variants.
Made with oats and rolled in freeze-dried fruit powder, the new Fruit Pursuit range is vegan-friendly, wheat-free and gluten-free, with no added sugar. It comes in Raspberry & Cacao; Strawberry & Cashew and Blackcurrant & Blueberry (rsp: £1.99/3x12g), with no more than 389kcals per 100g and up to 12.1g of protein.
Set to roll out by the end of the month across WH Smith’s hospital estate, Fruit Pursuit joins Go Bites’ Discovery selection introduced last year in Date & Coconut; Apricot & Seeds and Hazelnut & Cacao, and now listed in Tesco and Holland & Barrett.
The Go Bites energy ball range contains no more than 417kcals per 100g – and was made “with practicality and palatability in mind” said the brand. Each sale sees 10% of net profits go towards funding Go Faster Food’s 5 x 2025 education programme, which aims to give school leavers the skills and motivation to cook nourishing meals, as well as understand “the link between what they eat and their physical and mental wellbeing”.
Go Bites was created “to provide busy people, especially mums on the run, with a real food, practical energy product that tastes exceptional and is really enjoyable to eat” said Percy. “As consumers become more health-conscious, they are no longer buying a product – they are buying a lifestyle.”
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