Kerry Foods has teamed up with Men’s Health magazine to create a line of frozen ready meals designed to appeal to fitness-orientated, nutritionally aware men.
Launching in April, the nine high-protein products in the Men’s Health Kitchen range - including King Prawns & Pomegranate with Persian Rice, and Pulled Chilli Beef with Okra & Wild Rice - will roll out across national retailers, beginning with Asda.
Each meal comes as a 425g pack (rsp: £3), contains at least one of your 5 a day, and is a source of fibre while being low in fat, sugar and salt.
“Men’s Health is highly regarded for food and nutrition advice,” said Kerry brand manager Charlotte Bourne.
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