Pokémon is set to hit UK breakfast tables this week, as Kellogg launches a limited edition cereal featuring the popular characters. Pokémon Cereal combines mixed cereal loops with Pokémon shaped marshmallow pieces. Interactive packaging allows kids to frame a photo of themselves with their favourite characters. It will join Kellogg's UK ranks for eight weeks, backed by a national TV campaign which kicks off on March 19 for three weeks. The product was launched in the US last year. It sold so quickly that it is now a permanent feature of the company's US range. {{P&P }}

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