Allied Bakeries is the latest company to roll out the government’s ‘traffic light’ labelling system on its products.
The company, owned by Associated British Foods, will introduce traffic light labelling across its Kingsmill range from January, with plans to roll it across its other bakery brands - including Allinson, Burgen and Sunblest - subsequently.
Darren Grivvell, director of brands at Allied Bakeries, said the company, which already had front-of-pack GDAs, was dedicated to openness and transparency about the nutritional value of its products, as well as to improving the negative perception of sliced bread.
“This new step to colour-code will help consumers see the nutrition information at a glance. For example Kingsmill Soft White bread will be rated as green for sugar, fat and saturated fat, and amber for salt. This may go some way to dispelling the myths that white bread isn’t nutritious.”
Public health minister Jane Ellison said that providing simple and clear nutrient information on products gave consumers the information they needed to make informed choices quickly.
“Bread is an important staple food in most households, so I am delighted with today’s announcement that Kingsmill products will use the new voluntary front-of-pack labels,” she said.
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